Chick Beer?

Apparently it’s time to tap into a new market, a beer being made by ‘chicks’ for ‘chicks’. I won’t sit here and tell you I’m offended but I am a cynic and there is definitely something marginalizing about this. Chick Beer is a “craft light beer that doesn’t taste like a light beer”, but at 97 calories I find it hard for it to taste anything but light beer.

Chick Beer is a craft-brewed light beer that doesn’t taste like a light beer. The flavor is soft, smooth and full-bodied. Yet Chick Beer magically has just 97 calories and 3.5 carbs.

Maybe I am a bit offended by the marketing. So women only like light beer? Maybe they just haven’t been introduced to a real smooth and full-bodied beer? There are many complex and interesting beers out there that I know first hand that ‘chicks’ like.

Chick Beer celebrates women: independent, smart, fun-loving and self-assured women who love life and embrace all of the possibilities that it has to offer.

… Especially bland light beers that won’t make them fat because they’re ‘chicks’ right?