Samuel Adams has teamed up with Guy Kawasaki to crowd source Facebook for ideas to craft a new brew. They are using a Facebook app to allow you to choose everything from colour and clarity to flavour of the malt and hops. Sam Adams simply says it will “take customers’ collective feedback and create a really great beer”.
We’re working on an ale and we’d love for you to help craft this beer with us. Weigh-in on color, clarity, body, and flavor and we’ll brew the beer that taps into the collective power of beer lovers like you.
There are 11 days left to enter so head over to their Facebook page and craft your beer.