Beer Vending Machine Requires Body Check

While the idea of this Salta brand beer vending machine was for Argentina Rugby players to tackle it, it looks more like a body check for us Canadians. I really like the concept. I think I just like the concept of a beer vending machine. The “pussy” meter is honestly a nice touch.

The machine was created by the Ogilvy agency for Cerveza Salta in Argentina. The machine is padded on both sides and the only way to get a beer is for a hard tackle or body check. I wonder how sturdy it is and how easy it is to tip over. I also feel sorry for the beer getting shaken around in there.

Source : Rugbeer Vending Machine Must Be Tackled to Land a Brewski